Thursday, July 09, 2015

Always #LikeAGirl – New Unstoppable Video #PGmom

Hannah just got out of Pampers and is no where near needing to use Always products, but the brand has already helped her and other girls her age by changing the opinions and impressions of their elders and showing that girls are unstoppable. As a mother to a daughter, I love the Always #LikeAGirl campaign. Every day I try to instil in my daughter that she can be whoever she wants to be - and that is what Always is telling millions of girls too.

Always, a brand that has been championing girls’ confidence for more than 30 years, is on a mission to help stop the drop in confidence girls experience at puberty and beyond. Last summer the Always brand created a social experiment video that was launched on YouTube, encouraging girls everywhere to change the meaning of #LikeAGirl from an insult into doing something downright amazing! The Always ​​​​​​#LikeAGirl YouTube video currently has over 90 million views across the globe.

A new Always survey shows that 72 percent of girls feel held back by society, which dictates what they should and shouldn’t do. They have created a new social experiment video that brings that statistic to life and encourages girls to feel unstoppable and smash any limitations that hold them back. Watch it below:

I love the message this new Unstoppable video sends.

One of Hannah's favourite shows is Paw Patrol - a series about a group of dogs who rescue folks around their town of Adventure Bay. Of the six main pups, only one is a girl, who wears pink and pilots a pink helicopter. Whenever we watch I let Hannah know she can also be a construction worker, police officer or firefighter- jobs held by the boy dogs. I hope little things, like pointing out she can do what previous generations consider "boy" jobs, stick in her head for when I can't be there to correct people who try to tell her different.

What do you think of the new video?

Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.

© 2015 YYZ Bambina. All Rights Reserved.

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